Public Relations and Marketing

The Office of Public Relations and Marketing promotes Allegany College of Maryland by managing the college’s marketing and public relations efforts, working side-by-side with colleagues in the Department of Advancement and Community Relations. Many of us, like 80% of ACM students, are first-generation college students.

OUR MISSION

Increase the College’s enrollment by brand recognition, building relationships, and promotion and communication of academic services, programs and partnerships.

OUR CHARGE

  • promoting student success and access
  • presenting a consistent look and message for the college, and 
  • maintaining a positive image to our students and community.

 


We act as the central creator and conduit of the college’s marketing and public relations efforts.


 

Our Office Manages: 
  • ACM academic and event calendar
  • advertising and promotion (print, web and broadcast)
  • community engagement
  • credit catalog
  • electronic signage
  • emergency communications
  • integrated marketing campaigns
 
  • media relations
  • public relations
  • social media
  • strategic communications
  • student recruitment
  • Thomas Welcome Center

 

Resources and Requests:

 


* Request for public information, filed in accordance with the Maryland Public Information Act, should be sent through mail or email to: Renee Connor, Dean of Student and Legal Affairs/ACM Public Information Act Officer, Allegany College of Maryland, 12401 Willowbrook Rd, SE, Cumberland, MD 21502


 

Public Relations and Marketing Staff

 

Shauna McQuade 
smcquade@allegany.edu
Director of Public Relations and Marketing

301-784-5154
AC-2

B.S., Towson University
M.Ed., Frostburg State University

Caitlin Diehl 
cdiehl5@allegany.edu
Creative Strategist

301-784-5120
AC-17

A.A.S., Allegany College of Maryland
B.S., Frostburg State University

Joshua Getz 
jgetz@allegany.edu
Marketing and Alumni Specialist

301-784-5129
AC-6

A.A., Potomac State College
B.A.E., Fairmont State University

Amy Hoppert 
ahoppert@allegany.edu
Thomas Welcome Center Specialist

301-784-5005
Thomas Welcome Center

A.A., Allegany College of Maryland

Susan Humbertson 
shumbertson@allegany.edu
Thomas Welcome Center Supervisor

301-784-5005
Thomas Welcome Center

A.A., Allegany College of Maryland

Kristin Kehrwald 
kkehrwald@allegany.edu
Communications Coordinator

301-784-5152
AC-7

B.S., M.Ed., Frostburg State University

Jordan Marini 
jmarini@allegany.edu
College Recruiter

301-784-5149
AC-9

B.S. Towson University

Michelle Moore 
mmoore2194@allegany.edu
Thomas Welcome Center Specialist

301-784-5005
Thomas Welcome Center

 

Kim Mouse 
kmouse@allegany.edu
Coordinator of Public Relations and Advancement Services

301-784-5217
AC-1

B.S., Shepherd University

John "Mo" Pratt 
jpratt11600@allegany.edu
College Recruiter/Development Associate

301-784-5174
AC-9A

A.S., Allegany College of Maryland
B.S., Frostburg State University

Daphne Stayer 
dstayer@allegany.edu
College Recruiter

301-784-5062
AC-9

B.S., West Virginia University

Justin Warnick 
jwarnick3@allegany.edu
Web and Media Design Specialist

301-784-5201
AC-4

A.A., Allegany College of Maryland
B.F.A., Frostburg State University

Lauren Winterberg 
lwinterberg2@allegany.edu
Coordinator of Student Recruitment

301-784-5124
AC-8

B.A., Allegheny College

 

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