The Office of Public Relations and Marketing promotes Allegany College of Maryland by managing the college’s marketing and public relations efforts, working side-by-side with colleagues in the Department of Advancement and Community Relations. Many of us, like 80% of ACM students, are first-generation college students.

OUR MISSION

Increase the College’s enrollment by brand recognition, building relationships, and promotion and communication of academic services, programs and partnerships.

OUR CHARGE

promoting student success and access
presenting a consistent look and message for the college, and
maintaining a positive image to our students and community.

We act as the central creator and conduit of the college’s marketing and public relations efforts.

Our Office Manages:

ACM academic and event calendar
advertising and promotion (print, web and broadcast)
community engagement
credit catalog
electronic signage
emergency communications
integrated marketing campaigns

media relations
public relations
social media
strategic communications
student recruitment
Thomas Welcome Center

Resources and Requests:

* Request for public information, filed in accordance with the Maryland Public Information Act, should be sent through mail or email to: Renee Connor, Dean of Student and Legal Affairs/ACM Public Information Act Officer, Allegany College of Maryland, 12401 Willowbrook Rd, SE, Cumberland, MD 21502

Public Relations and Marketing Staff

Shauna McQuade
smcquade@allegany.edu
Director of Public Relations and Marketing

301-784-5154
AC-2

B.S., Towson University
M.Ed., Frostburg State University

Caitlin Diehl
cdiehl5@allegany.edu
Creative Strategist

301-784-5120
AC-17

A.A.S., Allegany College of Maryland
B.S., Frostburg State University

Joshua Getz
jgetz@allegany.edu
Marketing and Alumni Specialist

301-784-5129
AC-6

A.A., Potomac State College
B.A.E., Fairmont State University

Amy Hoppert
ahoppert@allegany.edu
Thomas Welcome Center Specialist

301-784-5005
Thomas Welcome Center